ECONOCE

ECONOCE: Affordable Sanitary Ware with a Japanese Approach to Quality for Budget Renovations

ECONOCE is a sanitary ware brand founded in Japan in 1989. The brand's founder, an engineer, started his career as an ordinary specialist at a large manufacturing facility, where he gained in-depth knowledge of sanitary equipment production technology. Having accumulated experience and an understanding of how to combine reliability with an affordable price, he founded his own brand. Today, ECONOCE products are aimed at customers looking for functional solutions with minimal costs, but who are not willing to sacrifice basic quality.

Development and Geographic Presence

In 2004, to expand production capacity and optimize product costs, two factories were opened in China. This made it possible to maintain Japanese quality control standards while making products accessible to a wide range of consumers. In 2021, the brand entered the market of the Russian Federation. In 2024, unit assembly was established in Russia, improving product availability and reducing delivery times. By 2026, ECONOCE had become a recognizable brand in the affordable sanitary ware segment. Today, a network of service centers and partner points has been deployed across Russia and Belarus, providing customers with warranty and post-warranty support.

Faucets and Sanitary Accessories

ECONOCE faucets are available in various series, allowing the customer to choose the optimal balance of price and material. The internal mechanisms are equipped with standard ceramic cartridges, ensuring basic smooth water flow control. The assortment includes models made from both zinc alloys (ultra-budget segment) and stainless steel SUS (increased corrosion resistance). The range includes classic and modern faucet models for the kitchen, bath, and shower, as well as bathroom accessories. Each product undergoes production control for compliance with sanitary and hygienic standards.

Engineering Systems and Components

ECONOCE offers an extended list of products for installing engineering communications:

• ECONOCE Faucets: a full range of models for the kitchen, bath, and shower.
• Faucet Accessories and Spare Parts: components for repair and maintenance of plumbing equipment.
• ECONOCE Flexible Hoses: braided hoses for connecting faucets and toilets to the water supply system.

Production and Quality Standards

ECONOCE products are manufactured at facilities in China, certified according to international standards ISO 9001:2015 (quality management) and ISO 14001:2004 (environmental management). Quality control is carried out considering the Japanese engineering school established by the brand's founder. In 2024, unit assembly of products was established in Russia, ensuring supply stability and operational quality control at the local level.

Brand Philosophy

The mission of ECONOCE is to make sanitary ware accessible without compromising basic quality. The brand is created for those who value functionality and reliability above big names and design frills.

"Our goal is to provide everyone with faucets of decent quality, without overpaying for design and brand name."

— ECONOCE

Key Brand Advantages:

• Japanese brand origin and engineering approach (since 1989);
• Affordable price in the "economy" and "economy+" segments;
• Choice of materials: zinc alloys or stainless steel (SUS);
• Certified production (ISO 9001, ISO 14001);
• Unit assembly in Russia since 2024;
• Developed network of service centers in Russia and Belarus;
• Extended assortment: from faucets to flexible hoses and accessories;
• Clear quality for minimal cost — with no hidden risks.

Warranty Obligations

The ECONOCE brand provides a 2-year warranty on its products. This period confirms that even in the budget price segment, the customer receives a product that has passed the necessary production control and is ready to perform its basic functions within the established warranty period. Warranty support is provided through official service centers and the brand's partner network.